Why the U.S. Dominates in Global Tourism,   Despite France Being the Top Choice for Travelers. 

Tourism is up in a new way and is a big, fast-growing market. It is playing a key role in boosting national economies. In many nations, the economy is heavily reliant on tourism.

The United States is the world's strong tourism market contributing $2.36 trillion to the country's economy in 2023 as per the World Travel and Tourism Council (WTTC).

China holds 2nd position in the tourism market and contributes $1.3 trillion to its GDP.

The most interesting part is that despite, France being the most preferred destination among Global tourists, the United States leads as the largest tourism market. How is this possible?

To get a clear picture, It's important to know what factors make the United States a major player in the tourism market. The World Economic Forum's report indicates that the United States has made significant advancements in safety and security, air and ground travel infrastructure.

 Moreover, the country's diverse landscapes, cultural and natural richness, and the convenience of traveling between various cities are major contributors to its success in the tourism industry.

The strategy of branding and marketing major cities as unique destinations has been instrumental in attracting a considerable number of tourists.

Additionally, organizing global mega-events like the Super Bowl and Mardi Gras in the United States also helps in pulling a substantial number of tourists. Here, the government has set a five-year goal to welcome 90 million international visitors annually by 2027.

From 2020 to 2023, international visitation to the United States increased 246% to 66.5 million. Travel exports generated by international visitors increased 153% to $213 billion and American jobs supported by travel exports increased 63% to 1.6 million.